Q & A with Robin Chretien

Ms.CoCoVanDerChic: I understand Robin’s jeans are manufactured in the USA? Tell me more about the reason for that?
Robin Chretien: The reason that Robins’ Jean is manufactured in the United States is because although I am originally from France, I now reside here in Los Angeles and it’s a place that I love. I wanted my company to be where I am and to be able to create and manufacture here in United States is my dream.
Ms. CoCoVanDerChic: Do you consider Robin’s Jean a fair trade product, taking good care of the employees?
Robin Chretien: Yes, for me, it’s the only way to work. We are a family and that’s how the company works, with each employee having a specific job in the company and all of us working together for one end result which is creating, producing, manufacturing and providing the best product possible.
Ms. CoCoVanDerChic: Is it true that all the details and embellishments are done by hand?
Robin Chretien: Yes, it is true that all of the details from the cutting to assembling to finishing and studding. The whole process is done by hand with an amazing attention to detail and care. Studs are not glued but pressed one by one.
Ms.CoCoVanDerChic: Tell me more about the Robin’s Jean story?
Robin Chretien: Since I was a small child, my mother, who was a dress designer, always made all of my clothing. But my first pair of jeans were vintage patchwork flared jeans that I bought in St. Tropez, France at age 14. That day, I completely fell in love with the way the denim looked, the way the denim smelled and the way the denim becomes when you wash it. It fades and becomes even better over time. I came to the US in 1996 and designed for denim brands in Los Angeles. In 2005, I created Robin’s Jean because it’s always been my dream to have my own denim brand in the place where jeans originated from and the place that I love!
Ms.CoCoVanDerChic: Is the logo meant to symbolize Robin’s creative wings?
RobinChretien: The wings represent my dream of flying free and fast. I am a motorcycle enthusiast and for me the closest thing to flying is when I am on my Harley Davidson riding through the California hills. It’s the best feeling and the wings is my expression of that as well as a symbol of me striving for my dreams and making them come true.
CoCoVanDerChic: Would you say you view jeans as a blank canvas, a place to create your vision?
Robin Chretien: In a way, jeans are the canvas in which I create. I am blessed enough to have ideas and to be able to explore them immediately in our design studio in Downtown Los Angeles.
Ms.CoCoVanDerChic: Do you feel consumers are concerned about where the jeans they buy are made, more socially responsible these days?
Robin Chretien: I think that Robin’s Jean has always been aware of this, however, the world is now tuning in to Made in the USA as a quality brand of products that is bringing important and necessary work back into the United States. It gives the consumer pride in American-made products in a time where we are strengthening the economy and creating jobs in the U.S.
Ms.CoCoVanDerChic: What is your favorite thing about working for Robin’s jean?
Kim Dillard (Head of Public Relations): My favorite thing about working for Robin’s Jean is Robin Chretien. He is a kind, encouraging and supportive boss, who makes you feel like family, not an employee. He sets the tone for the entire company, so we all feel that way.
Ms.CoCoVanDerChic: Any other green facts about Robin’s jeans? Would he or is he considering using organic fabrics?
Robin Chretien: Robin’s Jean minimizes our carbon footprint by designing, producing and manufacturing our products locally in Downtown Los Angeles. All of our production happens here in the United States. This eliminates jet fuel and other pollutants that are caused by international trade. Organic fabrics are something we are currently exploring and developing.
Ms.CoCoVanDerChic: How does nature influence your designs?
Robin Chretien: I like the quietness of nature and I love to spend time alone. Nature inspires my creativity.
Ms.CoCoVanDerChic: Why is making jeans in the USA so important to you?
Robin Chretien: Making jeans in the USA is very important to me because it’s the origin of denim. I truly love the USA and it’s my way of giving back to this country.
Below Robin’s new red ‘Cuir’ jean … the look of leather, the comfort of leggings, sans the leather
